Poor Browser Detection Leads to Bad Experience

Less than one day after posting the Infographic regarding good vs. bad experience; I receive an error message instead of the normal AutoTrader.com website. What is surprising is their code doesn’t account for future upgrades of the Safari browser. Instead the default detection is set to a version of “0.0” which actually never existed and thus presents the user with an error message. Of course I can click on the “Continue on AutoTrader.com” link at the bottom but the point of the story is I should have never been presented with such a home page. This is a perfect example of a bad experience pushing the consumer away when it could easily been prevented with better user experience.

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