We have been engaged with IHG on over 20+ initiatives during the past decade and continue to deepen our relationship on both a strategic and tactical level across multiple lines of business. Projects range from Web 2.0 solutions, eCommerce, Branding, a Services Oriented Architecture (SOA) project and many other internal applications.
Project
IHG Branded Website, Knowledge Management System, Training
Client
IHG
What We Did
Facilitation, Visual Design, Visualization, Usability Testing, Functional Requirements Definition
IHG 5,000+ Hotels And Counting
IHG has utilized OneSpring’s entire array of services from Customer Experience (CX) and User Experience (UX) to Design and Business Analysis across all of its brands . Central to what we offered IHG revolved around visualizing product concepts using rapid prototyping to define complex systems.
IHG Utilizes OneSpring to Define Complex Problems
IHG is all about catering to their clients and using innovation to achieve their goals. OneSpring has worked on small and large complex systems for IHG, both internal and external facing. We brought a new way of thinking about how to achieve these goals through the use of design to communicate and understand user preferences and expectations.