Beachbody stands as the premier brand in home fitness, renowned for revolutionary workout programs that seamlessly integrate full-body fitness, nutrition, and weight-loss strategies. With iconic programs like P90X and Shaun T’s FOCUS T25, the company has consistently delivered high-impact fitness solutions that transform lives. 

“OneSpring brought our vision of mobile fitness into a reality on the Android platform.

—Product Leadership Team

Challenge 

Beachbody needed to enhance usability and the product experience for its P90X and FOCUS T25 mobile apps. Further, to extend its powerful fitness programs to the Android mobile platform, Beachbody needed to create a digital experience that would match the intensity and effectiveness of its world-famous workout regimens. The primary objectives were to: 

• Translate complex fitness programs into intuitive mobile applications 

• Maintain brand integrity across digital platforms 

• Create user-friendly interfaces that motivate and guide users through challenging fitness journeys 

Solution

OneSpring partnered closely with Beachbody’s product team to develop comprehensive Android mobile applications for P90X and FOCUS T25. Our team focused on providing UX/UI and Visual Design expertise, ensuring an engaging, brand-aligned experience. We iterated designs daily using rapid prototyping, allowing seamless collaboration and agile development. The approach involved: 

User Research and Strategy 

• Conducted in-depth user research to identify desired customer features 

• Mapped and validated experiential user flows 

• Optimized accessibility throughout the product design 

Design and Prototyping 

• Leveraged rapid prototyping platforms for daily collaboration 

• Created elegant user interfaces that capture the essence of Beachbody’s brand 

• Developed interactive prototypes for thorough testing and validation 

Development and Collaboration 

• Worked directly with Beachbody engineering teams 

• Implemented front-end development with a focus on user experience 

• Maintained transparent, agile development processes 

Results

The result: a 40% reduction in design-to-development time and a 35% increase in user engagement, leading to the successful expansion of our work to P90X3 and additional fitness applications.