Case Studies

Mar 18, 2025

From Fail to Pass – Enhancing User Engagement

From Fail to Pass – Enhancing User Engagement

Uncovering usability issues to improve the user experience

Uncovering usability issues to improve the user experience

Uncovering usability issues to improve the user experience

Profile picture of OneSpring Partner and CEO Rober Grashuis.

Robert Grashuis

OneSpring Partner & CXO

ABPN healthcare patient portal showing medical certification tracking, professional development resources, and user profile management features.
ABPN healthcare patient portal showing medical certification tracking, professional development resources, and user profile management features.
ABPN healthcare patient portal showing medical certification tracking, professional development resources, and user profile management features.

The American Board of Psychiatry and Neurology (ABPN) is a nonprofit organization that has certified psychiatric and neurological professionals since 1934. It offers certifications in psychiatry, neurology, and 15 subspecialties through comprehensive examinations. The Continuing Certification Program helps board-certified professionals maintain current medical knowledge and uphold high standards of patient care through ongoing professional development.


Challenge

ABPN approached OneSpring to help audit and evaluate their practitioner portal’s user experience (UX). Their goal was to identify areas of friction and have OneSpring provide strategic and tactical recommendations for improvement. 




Solution

OneSpring conducted a user experience (UX) expert review of the American Board of Psychiatry and Neurology (ABPN) web dashboard and additional supporting workflows and pages, identifying numerous usability and user experience issues. Our team used a combination of cognitive walk-throughs and heuristic evaluation techniques to perform the UX expert review. 



The result is a more intuitive experience that truly serves our board-certified specialists.”

—Director IT, ABPN


Results

The evaluation uncovered areas for enhancement in usability and overall user experience, leading to actionable recommendations to improve the platform’s overall performance. The evaluation specifically categorized 21 findings by severity (critical, moderate, minor, aesthetic) and whether they pass or fail accessibility guidelines. The review applies Jakob Nielsen’s 10 usability heuristics to pinpoint specific problems such as inconsistent design, unclear navigation, and inadequate error handling across different user certification statuses.




Improved Satisfaction

40%

Increased Usability

25%

Increased success rates

35%

Conclusion

By addressing overarching and page-specific issues, we enhanced both user engagement and satisfaction, maximizing success for the medical professional customer base. Ultimately, the report offers top recommendations and a redesigned dashboard concept aimed at creating a more intuitive and efficient experience for ABPN users. 

"OneSpring transformed our digital platform with a meticulous UX review that went beyond recommendations—they helped us reimagine our certification portal as a dynamic professional development tool.

—Director IT, ABPN

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Sound familiar?

Schedule a Call

Sound familiar?

Schedule a Call

If you have a simialr product, project, or problem, let's connect.