Background

Stride, a leader in online education, aimed to elevate the user experience of its B2B Tutoring platform designed for schools and districts, with a focus on delivering an intuitive and competitive solution for institutional clients in the K–12 space. Formerly known as Stride Tutoring, the company rebranded to K12 Tutoring and partnered with OneSpring to tackle a range of digital design and UX challenges.

The collaboration with OneSpring involved a full rebranding initiative, the development of a new eCommerce platform, and a thorough UX audit of the existing website. These efforts were geared toward enhancing the overall digital experience and ensuring brand consistency and clarity across the platform.

"The transformation of our tutoring platform has been nothing short of remarkable."

— Senior Director, Product Strategy

Challenge

Stride’s Tutoring platform faced a range of critical challenges as K12 Tutoring’s needs evolved. Early versions of the product were built on an immature foundation with sparse documentation, making team alignment and execution difficult. Users grappled with sluggish performance, confusing scheduling flows, and inconsistent experiences across portals. These issues were exacerbated by a lack of robust user research, which initially limited the team’s understanding of user needs.

To address these growing pains—especially during a strategic shift from a B2C to B2B model driven by funding opportunities like the ESSER Fund—Stride partnered with OneSpring to lead a comprehensive UX overhaul. This transition introduced new administrative requirements and a need to redesign the platform to meet the expectations of institutional buyers and educators, rather than individual consumers.

In parallel, a UX audit of the K12 Tutoring site uncovered significant branding and UI inconsistencies. Legacy design decisions had eroded user trust and disrupted the coherence of the brand experience. These issues, combined with the lack of documentation, underdeveloped research, and shifting business strategy, made it clear that only a comprehensive UX overhaul could realign the platform with its goals and the expectations of its growing B2B audience.

Solution

OneSpring led a comprehensive redesign initiative that included a full rebrand, a robust eCommerce platform, and a UX overhaul to modernize the tutoring platform and boost Stride’s B2B presence.

Stride student dashboard.

A research-driven UX strategy guided the transformation. OneSpring conducted stakeholder interviews, developed personas, and mapped user journeys to identify pain points and guide design. Comparative analysis of platforms like IXL Learning and Varsity Tutors revealed gaps and inspired user-focused improvements.

The UX audit exposed inconsistent UI and branding from legacy decisions that eroded trust. OneSpring addressed this with a modern design system aligned to K12’s branding, replacing fragmented patterns with scalable, cohesive components.

Wireframes and prototypes in Figma shaped the user experience, enabling iterative feedback and testing with Stride’s research team. Shared understanding workshops and expert UI reviews kept stakeholders aligned throughout.

The platform was also engineered for smooth integration with Salesforce, WordPress, and virtual classrooms like Newrow and Class.com. The outcome resulted in a scalable, user-centered platform tailored to Stride’s evolving needs and setting a new EdTech standard.

"OneSpring’s design expertise helped us deliver a tool that’s not only intuitive but truly tailored to the real-world needs of schools and districts."

— Senior Director, Product Strategy

Results

The redesigned platform delivered measurable improvements in both usability and business outcomes:

• 72% improvement in task success rate for scheduling and portal navigation

• 43% faster completion times for key administrative workflows

• 95% user satisfaction with visual design in post-test surveys